CEUs: 0.35  

Fee: $189 ($149 member)

Watch for upcoming date.

Bring this program to your organization. It can be customized to meet your specific needs. Call 480-967-7544 for details or e-mail Katrina.

• Business English and Grammar Review

• Business Writing

• Editing and Proofreading Skills

• Policies and Procedures

• Technical Writing Skills

• Writing for the Web

E-mail is more important every day as a means of business communication. It is fast and convenient but often backfires or misses the mark.  In this powerful half-day program, you will learn critical writing skills, tips, and techniques necessary for effective, professional  e-mail. 

Length:  One 4-hour session

Instructor:  Myers

Who should attend: Anyone who uses e-mail regularly and would like to increase e-mail effectiveness.

Benefits:

• Clear, concise, error-free messages.

• Messages that achieve their intended goal--the first time!

• A professional image for you and your organization.

Learning Outcomes:

By the end of this program, you will be able to:

• Know when to use e-mail.

• Create e-mail messages that get the results you want.

• Explain the different elements of an e-mail and how best to use them.

• Format your message to motivate people to read it.

• Explain what is appropriate for e-mail and what is not.

• List key rules of e-mail etiquette.

• Understand legal issues related to electronic communication.

Program Outline:

I.          An E-Mail Overview

            A.         A Brief History of E-Mail

            B.         Advantages and Disadvantages of E-mail

            C.         E-Mail Etiquette

            D.         Legal Issues

II.          Set the Tone

III.         Message Contents

            A.         Know Your Audience

            B.         Determine the Purpose

            C.         Consider the Medium

IV.        Organizing Your E-Mail

            A.         Using an Inverted Pyramid

            B.         One-Screen Writing

V.         The Key Elements of an E-Mail

VI.        Replying:  Key Do's and Don'ts

VII.       Forwarding:  Key Do's and Don'ts

VII.       Formatting E-Mail: Key Do's and Don'ts

Appendix A:  Using E-mail as a Management Tool--Key Tips and Techniques